About us

In 2018, our Founders, Jerome and Alexander joined forces with Kramp to create the first European eCommerce Agricultural Platform with the vision of becoming the leading Agri platform connecting and enabling farmers, producers and partners to make their business more profitable.

We started by closely observing the way farmers do business, and found that the traditional model of doing business through suppliers started to come under pressure. At the same time, platforms were becoming a more common business model around the world, yet they were still relatively scarce within the agricultural sector.

Market research allowed us to recognise that having access to a broad range of products would add the most value to the farmer, and so that is where we started.

In January 2020 we officially launched our product in Denmark (our pilot country) with a clear vision - create a network for farmers and dealers, which connects farmers, producers and partners so that they can more easily optimise their business. To design interactions, share knowledge and create smart solutions that make farming and doing business easier.

We're now growing across Europe and with that our team is growing too. As a team of young and dedicated people, we’re challenging the status quo and leading the pack. We couple that ambitious spirit with a healthy dose of pragmatism to get our projects done.

Join us

Current openings


Content Marketing Internship
  • Utrecht, Netherlands


Business Analyst
  • Utrecht, Netherlands


Jaarbeursplein 6, Utrecht


Jaarbeurs Innovation Mile (JIM), 6th floor